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P 93 R54 2014 (COL)
General Collection
Analyzing media messages : using quantitative content analysis in research
by Riffe, Daniel
Edition: Third edition
xiv, 206 pages : illustrations ; 24 cm

©2014 Published by Routledge , New York, NY, 2014
ISBN 9780415517676 (pbk.)
Contents:  1.Introduction -- 2.Defining Content Analysis as a Social Science Tool -- 3.Designing a Content Analysis -- 4.Measurement -- 5.Sampling -- 6.Reliability -- 7.Validity -- 8.Data Analysis -- 9.Computers

Other creator:  Lacy, Stephen, 1948-, author
Other creator:  Fico, Frederick, author
Series:  Routledge communication series
Note: Includes bibliographical references and indexes.
Content type:  text
Media type:  unmediated
Carrier type:  volume
Book ID 1000138049
Content analysis (Communication)
Mass media -- Research -- Methodology
Mass media -- Statistical methods
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