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Tr. Ref. 300.723 P54s (HS)
Teachers' Reference
 
Survey basics
by Phillips, Patricia Pulliam
xvi, 272 p. : ill. ; 24 cm.

©2013 Published by ASTD Press , Alexandria, VA
ISBN 978-1-56286-809-3
Summary A tool to help learning and development professionals design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and a chapter describing approaches to displaying data and reporting results.
Includes appendix, bibliographical references, and index.
Other Authors Phillips, Jack J. ; Aaron, Bruce
Book ID 1000137218
Market surveys -- Methodology
Questionnaires
 
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