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H 61.28 S74 2007 (COL)
General Collection
Focus groups : theory and practice
by Stewart, David W.
Edition: 2nd ed.
xii, 188 p. : ill. ; 22 cm.

©2007 Published by SAGE Publications, Thousand Oaks, Calif.
ISBN 076192583X (pbk.)
Added Author:  Shamdasani, Prem N.
Added Author:  Rook, Dennis W.

 Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion
Note: Includes bibliographical references (p. 167-176) and index.
Series:  Applied social research methods series ; v. 20
Reserve Section:  Motilla, Ronaldo, Psych Dept/Second Sem/SY2015-2016
Book ID 1000124033
Focused group interviewing
Social sciences -- Research -- Methodology
Social groups
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