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HF 5415.2 M34 2006 (COL)
General Collection
Practice of market and social research : an introduction
by McGivern, Yvonne
Edition: 2nd
xx, 553 p. : ill. ; 26 cm.

©2006 Published by Prentice Hall/ Financial Times , Harlow, England
ISBN 9780273695103 (pbk.)
Book ID 1000113832
Marketing research -- Methodology
Social sciences -- Research -- Methodology
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Higher Education Unit First Floor
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