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HF 5415.13 A88 2004 (COL)
General Collection
Culting of brands : turn your customers into true believers
by Atkin, Douglas
xix, 230 p. ; 24 cm.

©2004 Published by Portfolio , New York
ISBN 1591840961
Book ID 1000099026
Brand name products -- Marketing -- Management
Customer loyalty
Identity (Psychology)
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